Local SEO services that put you in the map pack.

Local SEO is the difference between someone in Slough searching "plumber near me" and seeing you, instead of three competitors with worse work. I help owner-operators win the three-pack — Google Business Profile, citations, reviews, on-page geo signals — for their actual catchment, not for vanity rankings. The mechanics aren't a secret. To be honest, the discipline to do them properly, every month, usually is.

I sell SEO consulting, website work and content. So you should know up front that's the bias. I'd rather you knew than have me pretend I'm neutral.

What the map pack rewards.

Three signals, weighted roughly in this order:

1. Proximity — how close you physically are to the searcher.
2. Prominence — whether Google thinks you're the kind of business someone in that town would expect to see for that query.
3. Relevance — whether your listing, website and reviews actually mention the thing they searched for.

You can't move proximity (your address is where it is) but you can move the other two, massively. So most of what I do sits in the prominence column — reviews, citations, links from local sites, behaviour signals — combined with on-page work that gives Google something unambiguous to match.

The GBP setup that matters.

Google Business Profile has about thirty settings you can change. Five of them move rankings most of the time; the rest are tidying. The five: primary category, secondary categories, services (with descriptions), opening hours that match the rest of the web, and review velocity. There's a full GBP guide here if you want the long version.

The reviews lever.

Reviews are the most controllable ranking factor in local SEO. They're also the easiest to botch — buying them, gating them, asking only for five-stars — all flagged by Google's spam systems now. So the system that holds up is a quiet, consistent ask after every job, with a process for responding to whatever lands.

In other words, most clients I work with go from 0–3 reviews a month to 8–15 within a quarter, with no spike that triggers Google's filters. The number to beat is your nearest competitor — not a round figure on a slide.

Citations and on-page geo.

Citations are mentions of your business name, address and phone number across other websites — directories, industry lists, local news, chamber of commerce. They used to be the bulk of local SEO; now they're a hygiene factor. You need consistent NAP across the important ones, and you don't need a list of 400.

The on-page side is location pages — a page per town you serve, with content unique to that town, not a templated find-replace. I build these in the same Astro + Cloudflare stack I use for the rest of website development.

What it costs.

Honest answer: I don't publish pricing on this site, on purpose. Local SEO engagements vary a lot — single-location businesses, multi-location operations, lightly-competed SERPs, heavily-competed ones — and a generic price would either over-quote you or under-quote me. So I don't quote until I've looked at your site, your Google Business Profile, and your competitive set.

Drop your URL into the free audit; you'll get an instant score and a personally-written report within a working day. Then we have a quick call to talk through scope, and I come back with a fixed number tailored to your business. Don't worry, no obligation either way.

Common questions.

※If you want me to look at your Google Business Profile and your website against your closest local competitor — I'll show you exactly where the gap is. Free, no call required. Send the URL + your town — let me know what's going on.