By Surinder Ahitan · Independent SEO Consultant · Slough · Farnham Common Notes on SEO, local SEO, websites and CRO. Written for UK owner-operators who want to know what actually moves rankings, not what an agency wants them to buy. So if you find a post useful, let me know what you'd like me to write next.
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INDUSTRY-PLAYBOOKS · 16 July 2026
SEO for electricians: the owner's playbook
Most electricians don't have a Google problem. They have a hygiene problem. Here's the order I'd fix it in, and why most agency advice misses the mark.
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TACTICAL-SEO · 14 July 2026
Blog SEO: what to fix first when nobody's reading your posts
Most blog SEO advice is padding. Here's the short, ordered version that actually gets posts found, from someone who grew a business on SEO alone.
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TACTICAL-SEO · 9 July 2026
SEO tips worth your time: what to fix first and what to ignore
Most SEO tips are noise. Here's the short list that actually moves rankings, ordered by impact, plus the blog-SEO basics and the advice you can skip.
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TACTICAL-SEO · 7 July 2026
Technical SEO: a no-fluff guide to what actually moves rankings
Most technical SEO advice is backwards. Here is the order I actually work in: get Google crawling and indexing first, then speed, canonicals and mobile.
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SEO-FUNDAMENTALS · 2 July 2026
SEO tips that actually move the needle for a small business
Most SEO tips lists are noise. Here are the few fundamentals that actually shift rankings for a small UK business, and the advice worth ignoring.
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TACTICAL-SEO · 30 June 2026
Backlink building seo: a no-fluff guide for owners
What actually works in backlink building for SEO: where links sit in the wider picture, which ones count, what to build first, and the honest timeline to expect.
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TACTICAL-SEO · 25 June 2026
On-page SEO and off-page SEO: a no-fluff guide to what comes first
On-page SEO and off-page SEO explained without the jargon: what each one covers, which one to fix first, and the honest timeline for a local service business.
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TACTICAL-SEO · 23 June 2026
Link building: the no-fluff guide for owners who want booked work
What actually works in link building for a local service business: which links count, what to build first, what to ignore, and the honest timeline to expect.
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TACTICAL-SEO · 18 June 2026
AI in SEO: what actually works, and what's just noise
A plain-English guide to AI in SEO for small business owners: what these tools are genuinely good at, where they quietly cost you, and the one thing to fix first.
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INDUSTRY-PLAYBOOKS · 16 June 2026
Small business SEO marketing: where the booked work comes from
Where small business SEO marketing actually pays back: the local pack and Google Business Profile, service pages mapped to real buying intent, and the trust signals that move local rankings.
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GUIDES · 11 June 2026
How much does SEO cost in the UK in 2026: the honest answer
A plain-English guide to UK SEO pricing in 2026: the real monthly bands, what each one actually buys you, the industry survey data, and the red flags that mean you're being overcharged.
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INDUSTRY-PLAYBOOKS · 9 June 2026
SEO for estate agents in the UK: how to win the vendor before they call the big names
Why estate agent SEO is won on local-pack queries and a handful of vendor-side pages, not by fighting Rightmove. A practical UK playbook from an operator's point of view.
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INDUSTRY-PLAYBOOKS · 4 June 2026
SEO for tradesmen in the UK: getting jobs without paying directories
Most tradesman SEO is won on the Google Business Profile and a few service-area pages, not a flashy website. Here is the plain-English playbook for UK trades: GBP, reviews, trust signals, and turning visits into quote requests.
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INDUSTRY-PLAYBOOKS · 2 June 2026
SEO for restaurants in the UK: get found by hungry people nearby
Most restaurant SEO is won on the Google Business Profile, not the website. Here is the plain-English playbook for UK restaurants: menu, photos, reviews, hours, and the trust signals that move local rankings.
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INDUSTRY-PLAYBOOKS · 28 May 2026
SEO for solicitors in the UK: how UK law firms win local search
A peer-to-peer SEO playbook for UK solicitors: where the booked work actually comes from in Google, the SRA constraints to respect, the service pages every firm should build, and the trust signals that move local rankings.
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INDUSTRY-PLAYBOOKS · 26 May 2026
SEO for accountants in the UK: the practice owner's playbook
A plain-English SEO playbook for UK accountancy practices: where the booked work actually comes from in Google, the service pages every firm should build, and the trust signals that move local rankings.
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GUIDES · 21 May 2026
Google Business Profile setup: a step-by-step for UK service businesses
A step-by-step Google Business Profile setup guide for UK service businesses in 2026: pick the right primary category, pass video verification, and turn a verified profile into a ranking one.
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INDUSTRY-PLAYBOOKS · 20 May 2026
SEO for dentists in the UK: a practice owner's playbook for 2026
A plain-English 2026 SEO playbook for UK dental practice owners: the GDC and ASA rules you cannot break, the local-pack mechanics that actually drive new patients, and the website work that pays back.
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GUIDES · 20 May 2026
What is local SEO? A guide for UK service-business owners
A plain-English guide to local SEO for UK service businesses: what the local 3-pack actually is, how Google decides who shows there, and what to do (and not do) about it in 2026.
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※If you want me to look at your specific site and tell you what's broken — the audit is free, and you don't need a call to get going. Send the URL over — let me know what's going on.