Practical SEO for service-business owners.

Notes on SEO, local SEO, websites and CRO. Written for UK owner-operators who want to know what actually moves rankings, not what an agency wants them to buy. So if you find a post useful, let me know what you'd like me to write next.

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  INDUSTRY-PLAYBOOKS · 20 May 2026

  SEO for dentists in the UK: a practice owner's playbook for 2026

  A plain-English 2026 SEO playbook for UK dental practice owners: the GDC and ASA rules you cannot break, the local-pack mechanics that actually drive new patients, and the website work that pays back.

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  GUIDES · 20 May 2026

  What is local SEO? A guide for UK service-business owners

  A plain-English guide to local SEO for UK service businesses: what the local 3-pack actually is, how Google decides who shows there, and what to do (and not do) about it in 2026.

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※If you want me to look at your specific site and tell you what's broken — the audit is free, and you don't need a call to get going. Send the URL over — let me know what's going on.