SEO consultant who scaled a service brand from one clinic into nine.
To be honest, if you've been burned by an SEO agency before, the reason is usually the same: they were selling work they didn't really understand to a buyer who couldn't tell the difference. So they got away with it. I'm an independent SEO consultant — I built a UK clinical-services group from one clinic in Southall to nine across the south of England between 2016 and 2022, using SEO and websites alone. Now I help local owner- operators do the work that compounds, and skip the work that doesn't.
I sell SEO consulting, website work and content. So you should know up front that's the bias. I'd rather you knew than have me pretend I'm neutral.
What you actually buy.
Three things, in this order:
- A full audit of your site, your competitors and the search results for the queries that actually matter to your business.
- A written plan with everything in priority order — what to fix this month, what to fix next month, what to leave alone.
- Either the work itself (me doing it) or weekly oversight (you or your team doing it, with me reading the meter).
Most engagements move between the three over time. By the way, you don't have to commit to all three on day one — most clients start with the audit and decide from there.
Audit + competitive review
Technical, on-page, local, content — the full picture, plus the three competitors actually outranking you and why.
Priority-ordered plan
Written in plain English. Month 1, Month 2, Month 3. Nothing on the list you can't defend in a sentence.
Execution or oversight
I either do the work, or your team does and I read the meter every week. Both routes price by the month, leave any time.
How I work.
No long-term retainers. No 12-month contracts. I price by the month and you can leave when you like. The reason is simple: if I'm not making you money, you should be able to stop paying me without a fight.
Most of my work overlaps with local SEO, because most of my clients are local service businesses. National and industry-vertical work runs alongside it. So what stays constant is the way I price and the size of the audit document at the start.
When to hire me.
You've been running for at least a year. You know roughly what a customer is worth to you. Your website is the front door for most enquiries, or you wish it was. You've spent money on SEO or ads before and you're not 100% sure what came back.
Most of the people I take on are owner-operators in trades, professional services, dental, accountancy, legal or hospitality. Slough and the M4 corridor are where I do most of the local-pack work — remote engagements work fine UK-wide.
When not to.
You're three months old and you need leads next week. You've never sold to a paying customer and you want SEO to validate the idea. You want a guaranteed ranking on a specific phrase. You want a 12-month contract at a discount. In all four cases I'll tell you no and point you at what would actually help. Don't worry, you won't waste my time or yours.
What it costs.
Honest answer: I don't publish pricing on this site, on purpose. Every engagement is genuinely different — depending on what's broken, how competitive your SERP is, and how much of the work you want me doing versus your team. So a generic price would either over-quote you or under-quote me.
Drop your URL into the free audit; you'll get an instant score and a personally-written report within a working day. Then we have a quick call to talk through scope, and I come back with a fixed number tailored to your business. Don't worry, no obligation either way.
Common questions.
What does an SEO consultant actually do?
In a sentence: works out which Google searches your customers are typing, then makes your website the obvious answer. The work breaks into three: strategy (which queries, in which order), execution (the on-page, technical and content work), and oversight (reading the results each month and adjusting). Most engagements are a mix of all three.
How much does it cost?
Honest answer: I don't publish pricing on this site, on purpose. Every engagement is genuinely different — depending on what's broken, how competitive your SERP is, and how much of the work you want me doing versus your team. So a generic price would either over-quote you or under-quote me. Drop your URL into the free audit; we have a 20-minute call to talk through scope; then I come back with a fixed number tailored to your business.
How long until I see results?
For a new site or a heavily damaged one, plan for six months before the curve really bends. For an established site with a decent backlink profile, you'll usually see ranking movement inside eight weeks. Local-pack movement (map results for your town) can be faster — sometimes a few weeks once Google Business Profile is properly set up.
Do you work in my industry?
Local service businesses, vertical-agnostic — trades, professional services, dental and healthcare (non-aesthetic), legal, accountancy, restaurants. I don't take aesthetic clinics on this side of the desk; those go to my sister practice. So if your customers find you mostly through Google searches tied to a place, the playbook applies.
What if it doesn't work?
You can leave any month — no contract, no exit fee. I'd rather you leave honestly than stay paying for work that isn't moving the number. In practice, the cases that don't work are ones where the underlying offer is wrong; SEO can't fix a business that nobody wants to buy from. If that's where we end up, don't worry, I'll tell you.
※If you want me to look at your specific site and tell you what's broken — the audit is free, and you don't need a call to get going. Send the URL over — let me know what's going on.