About Surinder Ahitan — the consultant behind Ahitan SEO.

By Surinder Ahitan · Slough · Farnham Common · twenty years in SEO and websites

Over twenty years in search-engine optimisation, in parallel with operating a UK clinical-services business. The shorthand: between 2016 and 2022 I helped grow a single clinic in Southall to nine across the south of England, using Google rankings and conversion-built websites alone — almost no paid advertising, almost no social. The group was sold. So now I run Ahitanseo Limited as an independent consultancy from Farnham Common.

What I did at CoLaz.

CoLaz was a UK clinical-services group I helped run as it scaled from one clinic in Southall to nine across the south of England. My job for most of that period was the SEO and the websites — every new clinic had a local-pack target on day one, and the central site was tuned for the industry-level queries the whole group lived on.

To be honest, the mechanics aren't a secret. A clean technical foundation, a content programme that matched what people were actually typing into Google, a Google Business Profile for every location run like an asset (not an afterthought), and reviews collected by hand at point of sale. Repeat for six years; sell the group.

What I think about SEO now.

The names of the tools change every couple of years. The underlying work doesn't. There's a short list of things that compound — site speed, indexability, internal linking, a properly-categorised GBP, reviews, content that matches search intent — and a long list of things that consume budget without moving rankings. So most engagements are really about sorting one list from the other.

AI search (the answer-engine layer over Google, plus Perplexity, ChatGPT, the rest of them) changes the surface but not the underlying problem. By the way, the sites that win in AI search are the sites that already win in classical SEO. The mechanics are downstream of being clearly useful and clearly indexable.

Where I work from.

Farnham Common — ten minutes from Slough. Ahitanseo Limited is registered at Shergill Cottage, 1 Pin Lane, SL2 3QS. The local-pack work concentrates on Slough, Farnham Common and the M4 corridor — Berkshire and Buckinghamshire, mostly. Remote consulting works anywhere in the UK.

Why I'm doing this.

Because I enjoy this work, and after a long stretch running an operating business, I'd rather be the person who fixes other people's websites than the person who hires the person who fixes other people's websites. The consultancy is small on purpose — me, one client at a time, no junior team underneath, no agency layer.

The sister practice — Aesthetics Marketing System — is where the aesthetic-clinic-niche work lives. This site is where every other UK service business is welcome. If you'd like to chat about what your business needs, give me a shout on contact@ahitanseo.co.uk.

※If you want to know whether I'd be a fit for your business — the audit is the cheapest way to find out, and you don't need a call to start it. Send the URL over — let me know what's going on.