By Surinder Ahitan · Slough · Farnham Common · twenty years in SEO and websites Slough + Farnham Common SEO consultant — grew a UK service brand from 1 to 9 locations in 6 years using SEO alone, now doing the same for local owner-operators. I write what I'd want to read myself — short letters, plain English, real numbers. So if you find one useful, let me know what you'd like me to write next.
For the longer bio, the CoLaz story, and where I'm based — head to the about page.
Every letter I've published, newest first.
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INDUSTRY-PLAYBOOKS · 16 July 2026
SEO for electricians: the owner's playbook
Most electricians don't have a Google problem. They have a hygiene problem. Here's the order I'd fix it in, and why most agency advice misses the mark.
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TACTICAL-SEO · 14 July 2026
Blog SEO: what to fix first when nobody's reading your posts
Most blog SEO advice is padding. Here's the short, ordered version that actually gets posts found, from someone who grew a business on SEO alone.
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TACTICAL-SEO · 9 July 2026
SEO tips worth your time: what to fix first and what to ignore
Most SEO tips are noise. Here's the short list that actually moves rankings, ordered by impact, plus the blog-SEO basics and the advice you can skip.
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TACTICAL-SEO · 7 July 2026
Technical SEO: a no-fluff guide to what actually moves rankings
Most technical SEO advice is backwards. Here is the order I actually work in: get Google crawling and indexing first, then speed, canonicals and mobile.
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SEO-FUNDAMENTALS · 2 July 2026
SEO tips that actually move the needle for a small business
Most SEO tips lists are noise. Here are the few fundamentals that actually shift rankings for a small UK business, and the advice worth ignoring.
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TACTICAL-SEO · 30 June 2026
Backlink building seo: a no-fluff guide for owners
What actually works in backlink building for SEO: where links sit in the wider picture, which ones count, what to build first, and the honest timeline to expect.
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TACTICAL-SEO · 25 June 2026
On-page SEO and off-page SEO: a no-fluff guide to what comes first
On-page SEO and off-page SEO explained without the jargon: what each one covers, which one to fix first, and the honest timeline for a local service business.
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TACTICAL-SEO · 23 June 2026
Link building: the no-fluff guide for owners who want booked work
What actually works in link building for a local service business: which links count, what to build first, what to ignore, and the honest timeline to expect.
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TACTICAL-SEO · 18 June 2026
AI in SEO: what actually works, and what's just noise
A plain-English guide to AI in SEO for small business owners: what these tools are genuinely good at, where they quietly cost you, and the one thing to fix first.
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INDUSTRY-PLAYBOOKS · 16 June 2026
Small business SEO marketing: where the booked work comes from
Where small business SEO marketing actually pays back: the local pack and Google Business Profile, service pages mapped to real buying intent, and the trust signals that move local rankings.
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GUIDES · 11 June 2026
How much does SEO cost in the UK in 2026: the honest answer
A plain-English guide to UK SEO pricing in 2026: the real monthly bands, what each one actually buys you, the industry survey data, and the red flags that mean you're being overcharged.
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INDUSTRY-PLAYBOOKS · 9 June 2026
SEO for estate agents in the UK: how to win the vendor before they call the big names
Why estate agent SEO is won on local-pack queries and a handful of vendor-side pages, not by fighting Rightmove. A practical UK playbook from an operator's point of view.
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INDUSTRY-PLAYBOOKS · 4 June 2026
SEO for tradesmen in the UK: getting jobs without paying directories
Most tradesman SEO is won on the Google Business Profile and a few service-area pages, not a flashy website. Here is the plain-English playbook for UK trades: GBP, reviews, trust signals, and turning visits into quote requests.
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INDUSTRY-PLAYBOOKS · 2 June 2026
SEO for restaurants in the UK: get found by hungry people nearby
Most restaurant SEO is won on the Google Business Profile, not the website. Here is the plain-English playbook for UK restaurants: menu, photos, reviews, hours, and the trust signals that move local rankings.
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INDUSTRY-PLAYBOOKS · 28 May 2026
SEO for solicitors in the UK: how UK law firms win local search
A peer-to-peer SEO playbook for UK solicitors: where the booked work actually comes from in Google, the SRA constraints to respect, the service pages every firm should build, and the trust signals that move local rankings.
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INDUSTRY-PLAYBOOKS · 26 May 2026
SEO for accountants in the UK: the practice owner's playbook
A plain-English SEO playbook for UK accountancy practices: where the booked work actually comes from in Google, the service pages every firm should build, and the trust signals that move local rankings.
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GUIDES · 21 May 2026
Google Business Profile setup: a step-by-step for UK service businesses
A step-by-step Google Business Profile setup guide for UK service businesses in 2026: pick the right primary category, pass video verification, and turn a verified profile into a ranking one.
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INDUSTRY-PLAYBOOKS · 20 May 2026
SEO for dentists in the UK: a practice owner's playbook for 2026
A plain-English 2026 SEO playbook for UK dental practice owners: the GDC and ASA rules you cannot break, the local-pack mechanics that actually drive new patients, and the website work that pays back.
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GUIDES · 20 May 2026
What is local SEO? A guide for UK service-business owners
A plain-English guide to local SEO for UK service businesses: what the local 3-pack actually is, how Google decides who shows there, and what to do (and not do) about it in 2026.
※If you want me to look at your specific site and tell you what's broken — the audit is free, and you don't need a call to get going. Send the URL over — let me know what's going on.