Posts by Surinder Ahitan.

By Surinder Ahitan · Slough · Farnham Common · twenty years in SEO and websites

Slough + Farnham Common SEO consultant — grew a UK service brand from 1 to 9 locations in 6 years using SEO alone, now doing the same for local owner-operators. To be honest, I write what I'd want to read myself — short letters, plain English, real numbers. So if you find one useful, let me know what you'd like me to write next.

For the longer bio, the CoLaz story, and where I'm based — head to the about page.

All letters.

• INDUSTRY-PLAYBOOKS · 20 May 2026

  SEO for dentists in the UK: a practice owner's playbook for 2026

  A plain-English 2026 SEO playbook for UK dental practice owners: the GDC and ASA rules you cannot break, the local-pack mechanics that actually drive new patients, and the website work that pays back.

• GUIDES · 20 May 2026

  What is local SEO? A guide for UK service-business owners

  A plain-English guide to local SEO for UK service businesses: what the local 3-pack actually is, how Google decides who shows there, and what to do (and not do) about it in 2026.

※If you want me to look at your specific site and tell you what's broken — the audit is free, and you don't need a call to get going. Send the URL over — let me know what's going on.