The best pages on most electrician websites are the ones that do not exist. Landlord certificates are a legal requirement on a five year cycle, the searches are steady all year, and almost nobody writes a proper page about them. Meanwhile every electrician in the county is fighting over "electrician near me".
01The trade What makes electrical searches their own thing.
Two things separate this trade from the rest, and both are usable.
Your qualification is a search term. Nobody googles "NFRC roofer", but people absolutely google "NICEIC approved electrician" and "Part P registered", because they have been told by an estate agent or a relative that they should check. That is a phrase with buying intent attached, and it is sitting there unclaimed on most sites because the registration logo lives in the footer.
Some of your work is compelled by law. A homeowner replaces a consumer unit when they feel like it. A landlord has to produce a valid certificate or they cannot let the property. That difference is worth a great deal: it means a slice of your demand is immune to whether people are feeling flush.
02The gap The landlord work nobody chases.
Rented homes in England need an Electrical Installation Condition Report every five years, and a fresh one at change of tenancy in practice. That is a rolling, non-optional, entirely predictable stream of small jobs.
It also comes with something most trade work does not: a business customer who buys repeatedly. A letting agent with ninety properties on their books is not one job, it is ninety on a rota. One agent relationship is worth more than a year of chasing individual homeowners, and the way in is usually a page that answers their questions before they ring anyone.
Very few electricians write that page. It is not glamorous work, so nobody wants to lead with it, which is exactly why it is available.
03The levers What actually moves the needle for an electrician.
In this order:
- Put your registration where it is searched NICEIC and NAPIT are not just badges, they are search terms. People type "NICEIC approved electrician" because they have been told to. If your registration only appears in the footer, you are invisible for the phrase that carries the most trust.
- A page for EICR and landlord certificates Legally required every five years on rented property, so demand does not depend on the economy. Most electrician sites bury it in a services list. It deserves its own page and its own enquiry route.
- Separate domestic from commercial properly A homeowner wanting extra sockets and a facilities manager wanting a distribution board are not the same visitor. One site trying to speak to both usually speaks to neither.
- The map pack for fault-finding calls Tripping circuits and dead sockets get searched on a phone and the three map results take those calls. Different from the planned work, and it is where the fast money is.
04The map pack Local SEO for electricians.
Searches for local SEO for electricians have tripled over the last year, which tells you the trade has worked out where the calls come from. The fault-finding work, tripping circuits, dead ring main, lights out upstairs, behaves like emergency work, and the three map results take most of it.
Getting into those three is the usual unglamorous list: the right primary category, a service area matching where you actually drive, photographs added regularly, and reviews that keep coming rather than a batch from two years ago. It moves faster than the website side, which is why it goes first.
07700 900274
Mobile
Included, and it runs on its own
A missed call still becomes a job.
This is the same system every site here is wired into. The text goes out whether you remember or not.
- It fires in about eight seconds Before they have scrolled to the next name in the results.
- They reply while it is still in their head And it is waiting for you when you come down off the job.
- You do nothing at all Evenings, weekends, and the days you leave your phone in the van.
05The price What it costs.
£297 a month, and that covers:
- The website.
- Missed-call text-back.
- The review funnel.
- Automated lead follow-up.
- One inbox and a business number.
No build fee, no minimum term. Same price for every sparky on here, and the full breakdown is here.
Worth flagging for electricians in particular: the follow-up automation is what turns an EICR enquiry into a standing arrangement. A landlord who used you once will use you again in five years, but only if something reminds them, and that something is not going to be you at eight on a Tuesday night.
06The awkward ones Common questions from electricians.
01 How long does SEO for electricians take?
The follow-up side pays back almost immediately, because it catches the enquiries you are already getting and losing. The website side takes three to six months to move in Google. Nobody honest will tell you otherwise.
02 Should I be targeting landlords or homeowners?
Both, but on separate pages. Landlord work is smaller per job and far more predictable, because an EICR is a legal requirement on a five year cycle. Homeowner work is bigger and lumpier. The landlord pages are usually the easier win because so few electricians bother writing them.
03 Does being NICEIC registered help me rank?
Not as a ranking factor directly, but people search for it by name, so having a page that answers "what does NICEIC approved actually mean" picks up traffic your competitors are not going after. The member directory listing is also a genuine link from a trusted site.
04 Is EV charger installation worth building pages for?
Worth a page, not worth betting on. Demand from homeowners is real and growing, but it is more competitive than it looks because national installers are bidding on it. I would build it after the EICR and rewire pages, not before.
05 I only do domestic work. Does that change anything?
It makes it simpler, and slightly cheaper to rank, because you can drop the commercial pages entirely and put everything behind local terms. A tightly focused domestic site in one or two towns beats a vague one covering the county.
06 Everyone in my area says they are 24 hour. Does that still work?
Only if it is true and your phone is actually answered. Claiming it and then missing calls does more harm than not claiming it, because the review that follows says so. If you do want the emergency work, the missed-call text-back matters more than the claim on the page.
Anything else, ask on a call, twenty minutes, in my calendar. Other trades are here, and there is a plumbing version of this page if you do both.
This page is about getting found. If the question is what the website itself has to contain, and how one site serves a homeowner, a letting agent and a facilities manager at once. That is the electrician website page.
If you want me to look at your patch and tell you whether the landlord work is worth going after where you are, that's twenty minutes and it costs you nothing. Book a call. Tell me what's going on.