Gas is the most regulated trade on this site, and that regulation is an asset almost nobody uses properly. Your customer can verify you in ten seconds on a public register. Most gas engineers hide the number that makes it possible behind a logo in the footer.
01The register Being checkable is worth more than being qualified.
Working on gas without Gas Safe registration is a criminal offence, and every customer has heard at least a vague version of that. What they do not know is whether you personally are on it.
They can find out instantly. The register is public and searchable by name, business or number, and a nervous homeowner letting a stranger near the boiler is exactly the person who will look.
So print the number. Put it in the header, the footer and on the contact page. You are not claiming to be registered, you are handing over the means to check, and that reads completely differently.
02The landlords A legal deadline, twelve months apart, forever.
Every rented property in the country needs a gas safety check every twelve months. Not should, must. The landlord commits an offence if it lapses and cannot legally evict without it.
That makes a landlord unlike any other customer you have. They are not deciding whether to spend the money. They are deciding who to give it to, on a date they already know about.
One landlord with six flats is six certificates a year, indefinitely, plus every repair and eventually every replacement across the portfolio. Letting agents are the same thing at larger scale.
Almost no gas engineer has a page written for that person. Most have a line about landlord certificates on a services page, which is not the same thing at all.
03The levers What actually moves the needle for a gas engineer.
- Your Gas Safe number, where it can be checked Not the logo. The number. Yours is the only trade here whose register the customer can search in ten seconds, and a worried homeowner very often does. Putting the number on every page turns a badge into something verifiable.
- A page aimed squarely at landlords A landlord needs a gas safety record every twelve months by law, and needs one for every property. That is not a job, it is a subscription with a legal deadline attached, and almost no gas engineer has a page written for the person who owns six flats.
- Boiler replacement pages that talk about money Replacement is where your year is made. Somebody researching a new boiler wants to know the range, what affects it, how long it takes and whether they need a system change. Answer that and you meet them weeks before the current boiler finally dies.
- Manufacturer accreditation stated as a warranty Being a Worcester or Vaillant accredited installer usually means you can register a longer guarantee than an unaccredited fitter can. That is a concrete customer benefit, not a badge, and it should be written as the extra years rather than the logo.
The map pack matters a great deal for breakdowns and almost not at all for landlords. A landlord with a portfolio is looking for somebody who will handle all of it reliably, and that decision is made on a website rather than a pin.
04The year Winter pays, summer decides whether you enjoyed it.
Your year has a shape nobody else's has. The first genuinely cold week produces more work than you can physically do, and then July arrives and the phone stops.
The trap is marketing hardest when you are busiest. In January you are turning work away and have no time to think about the website. In July you have time and no enquiries, which is exactly backwards.
What actually fills the quiet half:
- Servicing, sold in spring, before anyone is thinking about heating.
- Landlord certificates, which are due all year round and rarely booked in advance.
- Boiler replacement, where the research happens months before the failure.
- Automatic reminders to last year's customers, which is the cheapest work you will ever win.
05The price What it costs, and what you get.
£297 a month. The website, on-page SEO, missed-call text-back, a review funnel, follow-up on every enquiry, one inbox and a business number. The full breakdown is on the pricing page.
No build fee and no minimum term. After three months you can buy the code for £1,000 if you want to take it elsewhere.
Missed-call text-back earns its place in your trade more obviously than in most. A breakdown call at half past seven on a January morning goes to the next name on the list within about ninety seconds, and you are under somebody's floor with your hands full.
06The awkward ones Common questions from gas engineers.
01 Everyone in my trade is Gas Safe. How is that a differentiator?
The registration is not the differentiator. Making it checkable is. Most sites show the logo and hide the number, so a customer who wants to verify you has to ring or give up. Printing the number invites the check, and the people who bother to check are the ones who then trust you completely.
02 Why chase landlords specifically?
Because the work is legally required, annual, and repeats without you selling anything. One landlord with six properties is six certificates a year forever, plus the repairs and the eventual replacements. It is the most predictable revenue available to any trade on this site and it is barely competed for.
03 My winter is chaos and my summer is empty. Can a website fix that?
It can flatten it, which is better than fixing it. Servicing and landlord certificates are the summer work, and they are exactly what people forget to book when it is warm. A site that sells servicing in June rather than only breakdowns in January is how the quieter half of your year fills up.
04 Should I put boiler prices on the site?
Ranges, yes. "A straight combi swap typically runs £X to £Y, a system conversion more" saves you driving to quotes that were never going to happen. People are already searching for that number and finding it on a national installer's site, so they may as well find it on yours.
05 How is this different from the plumbers page on this site?
Plumbing runs on emergencies and bathrooms, and anyone can legally do it. Gas runs on a legal register, annual compliance and boiler replacement. If you genuinely do both, we build both properly rather than blurring them, because the searches and the customers are not the same.
06 What about heat pumps and the move away from gas?
Worth a page if you are MCS certified, and worth ignoring if you are not. Do not write speculatively about work you cannot yet carry out. When you do certify, that page has time to build before the demand arrives, which is the right order to do it in.
If most of your work is bathrooms, leaks and emergencies rather than gas, the plumbers page is the better fit. Other trades are listed here.
If you want, I'll look at whether you could realistically rank for landlord certificate searches in your area. It's the most predictable work in your trade and almost nobody is competing for it properly. Book a call. Tell me what's going on.